DES MOINES, Iowa – Never Back Down, a PAC supporting Florida Gov. Ron DeSantis’ presidential campaign, launched its eighth television ad, “Grit” on Monday.
The ad states, “Uniforms don’t define a man, but they do tell a story,” and highlights DeSantis’s story through the uniforms he’s worn throughout his life. From working as an electrician’s assistant to pay for college, leading Yale’s baseball team, and volunteering to serve our country after 9/11. The ad says DeSantis’ story shows how the American dream takes grit.
The thirty-second spot will air in Iowa and New Hampshire, as well as nationally on Fox News and Newsmax as part of a seven-figure TV ad buy. The new ad follows DeSantis’ Iowa bus tour, hosted by Never Back Down, where he met with fellow veterans at the Freedom Rock in Appanoose County, stopped by the ‘Welcome Home Soldier’ monument in Albia, and toured the CJ3 Foundation, an organization dedicated to helping treat and care for Iowa’s veterans.
DeSantis has committed to doing the “full Grassley,” and plans to visit every one of Iowa’s 99 counties, just like U.S. Senator Chuck Grassley, R-Iowa, has done every year throughout his career.
Here is the full transcript for Grit:
Uniforms don’t define a man, but they do tell a story.
Ron DeSantis wore an electrician’s assistant uniform making six bucks an hour to pay for college, earned a Yale Bulldogs baseball jersey, voted team captain, and led his team to victories.
After 9/11, volunteered to serve America in combat fatigues as a Jag with the Navy Seals in Iraq.
The American dream takes grit like Ron DeSantis never backing down.
Never Back Down is responsible for the content of this advertising.