DES MOINES, Iowa – Never Back Down, a super PAC backing Ron DeSantis, will begin airing two new ads this week, “The Bell” and “Unique Lens,” that highlight the strength and determination of the DeSantis family through Florida First Lady Casey DeSantis’ battle with breast cancer.
“Unique Lens” will begin airing on broadcast in Iowa and New Hampshire. “The Bell” will run digitally in those two states starting this week. The thirty-second spots are part of Never Back Down’s seven-figure buy that started on July 31st.
Watch the “Unique Lens” ad above and read the full transcript below:
Narrator:
Today, families share their experiences through a unique lens, life’s big things, and the little things, and the not so great things – ‘Casey DeSantis has been diagnosed with breast cancer’ – that make us stronger.
All those moments…
First Lady Casey DeSantis:
Through God’s grace, I’m here.
Narrator:
…Share a little about who we are. A strong couple, a strong family, a strong leader who knows what’s important.
Watch “The Bell” below:
Read the transcript below:
Narrator:
More than a bell, that’s the sound of hope.
It’s what Casey DeSantis rang when she beat breast cancer.
First Lady Casey DeSantis:
I remember every single chemo therapy appointment. He held my hand during every single one of them and he never left my side and he wasn’t even just there for me, he was there for my kids.
Narrator:
In adversity, determination. Through hardship, hope. For his family and yours. Ron DeSantis.
